April 2 is the Annual World Autism Awareness day, this day is promoted in order to create awareness of autism. Autism speaks is a non-profit organization dedicated to creating awareness and educating the public about autism. In order to create awareness Autism speaks is trying to adopt blue as the signature color for autism, the organization hopes that by adopting a color promoting awareness will be more effective.
This year on April 2, 2012 Autism Speaks had its most successful day for their Light It Up campaign. The goal of this campaign is to shine a light on Autism; this is done by getting buildings all across the world involved and to light the buildings with blue lights. These blue lights are intended to get the public talking and interesting in autism. This year Autism speaks over 3,000 buildings in 600 cities across 45 different countries participated in the Light It Up campaign. Creating awareness and raising money for the foundation.
The light it up campaign gained a high level of exposure for Autism speaks on a worldwide level. Buildings that participated in the event incurred the cost, making this a cost effective way to spread the message. This campaign received unpaid exposure through PR, on television networks such as ESPN, ABC news and also on syndicated radio.
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